Hallmark Channel to Celebrate Holidays with Branded SiriusXM Channel

Hallmark Channel Radio to launch Nov. 1
Publish date:

Hallmark Channel has teamed with SiriusXM satellite radio to ring in the holidays with a 24/7 holiday music channel launching Nov. 1, the parties announced Tuesday.

SiriusXM logo

The Hallmark Channel Radio channel is part of the network's "Countdown to Christmas" campaign featuring the network's lineup of holiday-themed movies. SiriusXM's Hallmark Channel Radio will feature Christmas carols and music introduced by top network talent including LeAnn Rimes, Holly Robinson Peete, Lacey habert, Danica McKellar, and Kellie Pickler.

The station will also feature behind the scenes segments from the network's upcoming holiday movies, said Hallmark.