Crown Media is planning an upfront event for the Hallmark Channels on March 30 at New York’s Famed Rainbow room.
In the last few years, Crown has sat down with buyers on a more individual basis and held press events to publicize its upcoming programming.
Also planning an upfront event this year after several years of smaller meetings is Comedy Central, with an event scheduled for March 31, while A+E Networks, which has held upfront events in early May the last few years, this season plans to pitch its networks at meetings and dinners with individual agencies.
Upfront events kick off Wednesday with Nickelodeon presenting at Lincoln Center in New York.
Read more at broadcastingcable.com.