Upstart network Hallmark Drama has reached a distribution agreement with Dish Network, according to network executives.
The agreement puts the service --which launched on Oct. 1 and features a mix of acquired content and Hallmark-themed original movies -- in nearly 10 million households, according to network officials.
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Crown Media Family Networks executive vice president of strategy and distribution Erin McIlvain told Multichannel News that the network has been well received by distributors, although she would not comment on any potential future deals.
“Overwhelmingly we’ve received positive feedback from distributors,” she said. “I think that’s based on our brand and the value proposition that they know we bring.”