Hallmark Elevates Research Executive

By John Eggerton
published

Donovan Batiste, research director for Hallmark Channels, Los Angeles, has been named vice president, research and media planning, reporting to Jess Aguirre, senior vice president, research and planning.

Batiste will have increased responsibility for promotional campaigns and srategy. Batiste is a former senior analyst for CBS-Paramount Pictures.

He remains based in Los Angeles.

John Eggerton
John Eggerton

Contributing editor John Eggerton has been an editor and/or writer on media regulation, legislation and policy for over four decades, including covering the FCC, FTC, Congress, the major media trade associations, and the federal courts. In addition to Multichannel News and Broadcasting + Cable, his work has appeared in Radio World, TV Technology, TV Fax, This Week in Consumer Electronics, Variety and the Encyclopedia Britannica.