Hallmark Elevates Research Executive

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Donovan Batiste, research director for Hallmark Channels, Los Angeles, has been named vice president, research and media planning, reporting to Jess Aguirre, senior vice president, research and planning.

Batiste will have increased responsibility for promotional campaigns and srategy. Batiste is a former senior analyst for CBS-Paramount Pictures.

He remains based in Los Angeles.

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