Hallmark Channel announced Monday that it will run a 'Rough It... And
Relax' sweepstakes on its Web site, www.hallmarkchannel.com, in yet
another marketing component for its upcoming Western movie, Johnson County War.
The sweepstakes trivia contest, which will break on Tuesday Aug. 13, will
offer as its grand prize a trip for four to the Grand Canyon, including a
helicopter tour and mule ride.
As part of its marketing support behind the four-hour Aug. 24 movie, Hallmark
will use television, radio, online, outdoor, print and trailers in movie
theaters, the network said.
In addition, Hallmark Channel has scheduled a cattle
drive in Manhattan's Times Square the morning of Aug. 19.