Hallmark Moment for Voom

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On the day after Voom -- Cablevision Systems Corp.’s new HD-centric direct-broadcast satellite service -- went live, it bolstered its roster of standard-definition channels, adding Hallmark Channel.

Hallmark will join the "40 to 50" standard-definition networks and the 39 HD channels that will be available at $39.99 per month. Customers must also pony up another $750 for equipment, but programming fees are being waived through January.