Cox Communications has entered into a multi-year carriage agreement for Hallmark Movie Channel HD, officials said Monday.
The cable operator struck the deal with Crown Media Holdings, owner and operator of Hallmark Channel and Hallmark Movie Channel and its HDTV service.
Cox currently distributes Hallmark Channel and the standard-definition version of Hallmark Movie Channel.
“We are pleased to announce this new agreement with Cox, one of Crown Media’s most important partners in supporting our efforts to provide the very best in quality, family-friendly programming,” Crown Media CEO Henry Schleiff said in a statement. “Hallmark Movie Channel offers audiences the greatest family movies of all time and we are happy to be presenting this wonderful programming in a vivid and compelling new HD format at a time when there is a growing demand for family-friendly programming.”
Hallmark Movie Channel HD launched in April, and is already being carried by Dish Network.