Hallmark Movie Channel Scores with 'Shadow of Mesa' Telefilm

Original Movie Stands As Network's Second-Most-Watched Program
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Hallmark Movie Channel’s latest original telefilm left no shadow of doubt about its popularity with the network’s viewers on Saturday night.

Shadow on the Mesa garnered a 1.1 household rating and nearly 1.1 million unduplicated viewers on March 23, according to Nielsen data. The fourth entry in Hallmark Movie Channel's expanded slate of 10 original movies for 2013, Shadow on the Mesa succeeded Our Wild Hearts as the second-highest-rated and second-most-watched original movie in network history among households and total viewers.

Shadow on the Mesa -- tracking the family dynamics of a lone gunfighter’s search for his long-lost father in the midst of a violent range war -- trails only Goodnight for Justice, which premiered on Jan. 29, 2011 to a 1.5 mark and 1.3 million viewers as Hallmark Movie Channel's top program.