Hallmark Names Distribution Liaison

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Hallmark Channel U.S. Wednesday named Roy Cowan to the new position of vice
president of key account marketing.

The Los Angeles-based Cowan will be the primary liaison between the network
and its MSO and satellite-provider partners.

Reporting to senior VP Ron Garfield, Cowan will implement cobranded
promotions designed to bolster channel exposure and sampling.

Cowan had been the network's VP of marketing.

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