Susanne Smith McAvoy, vice president, ad sales marketing, for Hallmark Channel and Hallmark Movie Channel, has been named senior vice president of marketing for the channels, reporting to channel president Bill Abbott.
Based in New York, she will oversee all marketing and branding for the networks, as well as coordinate with other Hallmark brands, including its almost 4,000 retail stores.
She succeeds Laura Masse, who served executive vice president of marketing, for the programmer. Masse left the company last month, according to a Hallmark spokeswoman.
McAvoy's resume includes stint with Bravo, and Comcast Spotlight, Oxygen and Turner International.