Hallmark Names New Ad-Sales Senior Director

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Hallmark Channel promoted Kim Caruso from director to senior director of ad-sales research for Hallmark Channel and Hallmark Movie Channel.

In her new role, she will continue creating and monitoring upfront and scatter estimates and generating client presentations. She will also work with research vendors such as Nielsen Media Research, MRI and Simmons Market Research Bureau.

Prior to joining Hallmark in 2005, Caruso was manager of ad-sales research at Oxygen.