Hallmark Channel became the latest network to reach a carriage deal with Comcast Corp., announcing a multiyear agreement with the behemoth MSO Wednesday.
Terms of the deal were not disclosed.
Hallmark’s legacy deal with Comcast had expired, but the network had an agreement with AT&T Broadband, which Comcast acquired. "This is a consolidation of the old agreement with AT&T, and it encompasses the Comcast legacy systems," Hallmark executive vice president and chief operating officer Paul FitzPatrick said.
Hallmark, which has 55.7 million subscribers, is currently in front of approximately 40% of Comcast’s 21 million-plus subscribers. "We’re hopeful and look forward to reaching agreements with a number of these systems to carry the Hallmark channels," FitzPatrick added.