Hallmark Signs Mariah Carey to Three-Picture Deal

Hallmark Channel has teamed with Grammy Award-winning recording artist Mariah Carey to produce three original films, the network said Monday.

Carey, who will star in an eight-part E! reality series, will develop, executive produce, direct and co-star in the films, as well as compose and produce and original song for each project, said network officials. The first will launch during Hallmark’s 2017 Countdown to Valentine’s Day programming event.

Hallmark first announced the deal during its Winter TCA Press Tour event in January.

Carey last December directed and co-starred in Hallmark’s original film A Christmas Melody. In addition, Carey also hosted the most watched holiday special in Hallmark Channel history, Mariah Carey’s Merriest Christmas. Hallmark Channel also sponsored her recent sold-out Christmas concerts last December at New York City’s Beacon Theater.

“We are honored to continue our collaboration with the multi-talented Mariah Carey,” Michelle Vicary, executive vice president of programming, Crown Media Family Networks, said in a statement. “It’s rare to work with a talent who can produce, direct, star and also compose original music for a project, and we know she will deliver for our viewers once again.”

R. Thomas Umstead

R. Thomas Umstead serves as senior content producer, programming for Multichannel News, Broadcasting + Cable and Next TV. During his more than 30-year career as a print and online journalist, Umstead has written articles on a variety of subjects ranging from TV technology, marketing and sports production to content distribution and development. He has provided expert commentary on television issues and trends for such TV, print, radio and streaming outlets as Fox News, CNBC, the Today show, USA Today, The New York Times and National Public Radio. Umstead has also filmed, produced and edited more than 100 original video interviews, profiles and news reports featuring key cable television executives as well as entertainers and celebrity personalities.