Hallmark Subs Up 13% in 2Q

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Hallmark Channel parent Crown Media Holdings Inc. said the network had 68.5 million subscribers as of June 30, up 13% from 60.6 million as of June 30, 2004.

Crown added that Hallmark delivered its second-highest-rated quarter ever, with double-digit increases in all of its key demographic groups of adults and women in both total day and primetime.

Revenue at Crown rose 50% to $45.7 million from $30.4 million in the year-ago period. Advertising revenues were $38.1 million, up 44% from the second quarter of 2004. And subscriber-fee revenues jumped 41% to $4.2 million as free-carriage periods expired for certain subscribers.

“The second quarter was one of our strongest to date in terms of ratings, and the second half of the year is off to a great start with July delivering our highest monthly ratings in the channel's history,” Crown CEO David Evans said in a prepared statement.

“As we look ahead to the remainder of the year, we have a strong slate of originals to drive further ratings growth,” he added. “The first televised biography of Pope John Paul II will air exclusively on Hallmark Channel in a few weeks. We will have new Hallmark Mystery Movies premiering in August and over 30 hours of additional original miniseries and movies airing before year-end.”

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