Hallmark Taps Research Exec

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Kimberly Caruso has joined Hallmark Channel and Hallmark Movie Channel as director, advertising-sales research.

Caruso had been ad-sales-research manager at Oxygen Media.

At Hallmark, she will be responsible for supplying research materials including ratings estimates, ratings tracks, competitive spending, viewer profile reports and presentations, as well as generating estimates for ad sales, analyzing competitive and daypart ratings and assisting with sales presentations.

Caruso had previously served as a research analyst for MTV Networks and E! Entertainment Television.

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