Crown Media Holdings Inc. has promoted Chris Moseley to chief marketing officer of Hallmark Channel.
Moseley had been executive vice president of worldwide marketing at Crown since July 2000.
Prior to that, she held senior marketing posts with Discovery Communications Inc. and ABC Television.
Crown announced last month that it would “explore strategic alternatives for its international business” in order to focus on Hallmark Channel in the United States.
The network is approaching the 60 million-subscriber mark.