Hasbro Announces Latin America Deals - Multichannel

Hasbro Announces Latin America Deals

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Hasbro has struck a deal with Discovery Kids to distribute the series The Adventures of Chuck and Friends and My Little Pony: Friendship Is Magic in Mexico, Brazil, Peru, Chile, Columbia and Uruguay, the first expansion of the brand into Latin America, according to the company.

Hasbro said it has also struck a deal with Cartoon Network to launch Transformers Prime in Latin America.

The announcement comes in the run-up to the MIPCOM market Oct. 3-6, and in the midst of an international distribution ramp-up for Hasbro, which hired Nina Scales earlier this month to boost distribution in Europe, the Middle East and Africa.

Hasbro is currently the supplier of The Hub, the rebranded Discovery Kids Network, and boasts a host of toy-driven TV brands including Transformers,My Little Pony and G.I. Joe.

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