Agent Mike Eisner has been named senior vice president, legal and business affairs for Hasbro Studios in Los Angeles.
Eisner -- not to be confused with ex-Disney executive Michael Eisner -- had been vice president at William Morris Endeavor Entertainment, where among other things, he packaged TV shows and advised on brand integration.
His resume also includes almost a decade negotiating deals at International Creative Management.
Eisner is no stranger to Hasbro, having helped negotiate Hasbro's multi-picture deal with Universal while at WME.
Hasbro is currently producing a number of kids TV shows, including Transformers,My Little Pony and GI Joe, and will be supplying those and other programs to The Hub, its joint venture with Discovery to remake Discovery Kids Channel. The new net is scheduled to launch Oct. 10.
Hasbro has 350 half-hours in production for The Hub that will also be sold internationally.