‘Hauntober Fest’ Boosts Disney Channel


Halloween-tinged fare again pushed Disney Channel to the top of basic-cable primetime ratings last week.

Boosted by encore airings of movies Twitches, Casper Meets Wendy, Hocus Pocus and The Little Vampire as part of its “Hauntober Fest” programming stunt, Disney posted a 2.3 household average Oct. 17-23 to finish 0.2 points ahead of USA Network.

The “characters” service pinned the two highest-rated programs of the week with World Wrestling Entertainment Inc.’s Monday Night Raw franchise Oct. 17. Turner Network Television was third with a 1.9 average, according to a Disney ABC Cable Networks Group analysis of Nielsen Media Research data.

ESPN -- which did not have a National Football League contest Sunday night in deference to the World Series -- and Fox News Channel tied for fourth with 1.7 marks.

Rounding out the top 10 were Nick at Nite with a 1.5; Lifetime Television with a 1.4; TBS at a 1.2; and Spike TV, Comedy Central -- buoyed by new episodes of Drawn Together and South Park -- Sci Fi Channel and Hallmark Channel, all of which finished with 1.1 averages.