Streaming news startup Haystack TV and Meredith Corp. have inked a deal under which Meredith will distribute its local news videos via Haystack TV’s free apps and personalized news platform.
The agreement, which will serve up local news (including live broadcasts and on-demand videos) from Meredith in 12 markets, including Atlanta, Phoenix, St. Louis and Portland, will be featured on Haystack TV’s apps for platforms such as Apple TV, Android TV, Amazon’s Fire TV, iOS and Android mobile devices, and Amazon’s Fire TV players and streaming sticks.
Haystack TV noted that it will also promote content produced by Meredith stations to help them expand their local viewership while also exposing Meredith to a wider, global audience.
Haystack TV, a service that caters to millennial audiences and cord-cutters, said its average user watching over 100 minutes of news per week.
“We think it’s incredibly important to inform viewers about what is going on in their communities and we’re excited to partner with Meredith to expand our personalized local news coverage,” Haystack TV CEO Daniel Barreto said, in a statement. “We’re also seeing a growing demand for OTT content, so we want to empower traditional broadcasters to increase digital revenues and reach a new generation of viewers by providing cutting edge technology at no cost that can be easily integrated into their existing infrastructure.”
“We’re excited to partner with Haystack TV to reach an audience that has been elusive for many traditional broadcasters,” added Matt Strait, VP of digital for the Meredith Local Media Group. “Distribution of our content on the consumer’s terms is key to our success and Haystack TV’s technology gives us another channel that we’ve been seeking.”