HBO ‘Actively Exploring’ Chromecast Path

Premium Programmer Among a Growing Group That Reportedly Has Eyes for Google’s $35 Streaming Dongle

HBO confirmed that it is mulling a way to deliver its TV Everywhere service to Chromecast, Google’s popular $35 streaming adapter.

“We are actively exploring supporting Chromecast as another way for our subscribers to enjoy HBO GO, but at this point we can’t comment on specific plans regarding timing,” an HBO spokeswoman said in an emailed statement.

Getting HBO GO would give Google another anchor tenant for Chromecast, an adapter that plugs into the HDMI slot of TVs and is controlled by laptops, smartphones and PCs.  HBO GO has already created apps for iOS and Android tablets and smartphones, the Apple TV, Roku, Samsung connected TVs and the Xbox 360. In the Chromecast model, much of that device functionality lives in the cloud.

GigaOm reported Monday that HBO, along with Vimeo , Revision3, Pandora, and Redbox Instant by Verizon, are among others that are interested in optimizing their streaming media apps for Chromecast and following the path already blazed by YouTube and Netflix. 

Google launched Chromecast last Wednesday (July 24). and Best Buy quickly ran out of stock. The initial demand also caused Google to deplete its batch of vouchers good for three free months of Netflix for customers who purchased the adapter.