HBO Clears MAX Go Mobile Apps For Liftoff

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HBO on Thursday launched mobile apps for MAX Go, the Cinemax TV Everywhere service that provides more than 700 hours of content, available on Apple mobile devices and select Android smartphones.

For now, Cinemax customers with Time Warner Cable or Cablevision Systems can't get the MAX Go service or the premium programmer's flagship HBO Go service. Comcast provides access to HBO and Cinemax content on its own XfinityTV.com site, and lets subscribers sign in to HBO Go mobile apps but not the new MAX Go apps.

MAX Go is currently available to DirecTV, Dish Network, Cox Communications, Charter Communications, Verizon FiOS, AT&T U-Verse and Suddenlink Communications customers who subscribe to Cinemax.

MAX Go for iPad

The mobile apps are available free to download from Apple's iTunes Store for iPad, iPhone and iPod touch, as well as Google's Android Market.

In addition to movies and the MAX After Dark series, MAX Go will offer Cinemax's first original primetime series, Strike Back, as it premieres Friday at 10 p.m. ET. Along with the debut episode, MAX Go users will have access to the second episode of Strike Back one week prior to its airing on the linear network.

"Now MAX Go is even more portable and flexible than ever with the MAX Go app," HBO co-president Eric Kessler said in a statement. "Consumers will be able to watch the full suite of Cinemax's offerings and catch every action-packed moment of their favorite Cinemax movies and series anywhere they go."

HBO also has redesigned Cinemax.com, providing more in-depth programming info, behind-the-scenes tidbits, exclusive videos, schedules, community boards and the ability to subscribe to Cinemax.

MAX Go is accessible only in the U.S., with a minimum connection of 3 Mbps required for HD viewing and a minimum 3G connection required for viewing on mobile devices.

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