HBO On Demand Sets Hispanic Fare

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Home Box Office said its HBO On Demand will create a special “Hispanic Heritage” category within the “Inside HBO” area.

The video-on-demand service will offer the Latino-oriented first-runs, exclusives and encores Oct. 3-31, the network said.

“This offering in celebration of Hispanic Heritage Month is an ideal way to showcase the value of HBO On Demand,” HBO executive vice president of affiliate marketing Olivia Smashum said in a prepared statement.

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