HBO is talking with U.S. cable operators about distributing a broadband Internet channel containing its hit original hit series and movies, CEO Chris Albrecht told the Financial TimesWednesday.
“What we’re hoping to do is to use the brand and to use new products similar to HBO On Demand to help [cable operators] drive their broadband penetration,” Albrecht said.
Unlike rival Showtime Networks, HBO does not sell individual episodes of programs such as Entourage and The Sopranos on Apple Computer’s iTunes store and other Web outlets. HBO executives have said previously that offering a la carte programming would devalue its premium channel, which costs most subscribers about $15 monthly.
But Albrecht told FT HBO is looking at the idea of offering Internet viewing options to existing subscribers of its pay TV channel.