HBO Go Gets Fired Up For Amazon Kindle


HBO Go is now available on Amazon's Kindle Fire tablet -- accessible to the premium network's subscribers across all major TV providers except Time Warner Cable and Bright House Networks.

HBO co-president Eric Kessler last month announced the premium programmer's plans to bring the TV Everywhere service to Kindle Fire at the "TV in a Multiplatform World" conference last month, presented by Multichannel News, Broadcasting & Cable and TV Technology.

HBO's TV Everywhere service -- designed to reinforce HBO's core subscription-TV business -- is available to customers of Comcast, DirecTV, Dish Network, Time Warner Cable, Cox Communications, Charter Communications, Bright House, AT&T U-verse TV, Verizon FiOS TV, Cablevision Systems, WideOpenWest, Suddenlink Communications, Mediacom Communications, RCN, Massillon Cable and BendBroadband, among other providers.

The app for the Kindle Fire is available through the Amazon Appstore for Android.

HBO Go on Kindle Fire

Time Warner Cable -- one of the last holdouts among large pay-TV providers for HBO Go -- reached an agreement with premium programmer in December 2011 to offer the authenticated online and mobile video services. Initially the MSO did not allow subscribers to access the service on Xbox, Roku or Samsung TVs before reversing the policy last month. Bright House has an agreement with TWC that lets it take advantage of the larger operator's programming deals.

Asked why HBO Go is not available to Time Warner Cable customers on the Amazon Kindle Fire, a TWC spokesman said, "Our goal is to be on every device and we're continually working towards that, but today the HBO Go app is not available to TWC subscribers on the Kindle."

HBO Go offers more than 1,400 titles online, including recent movies and every episode of every season of the programmers' original series such as Game of Thrones, True Blood and Boardwalk Empire, as well as older shows like The Sopranos, Sex and the City and Deadwood. The service is available on PCs, Macs, iPads, iPhones, Android smartphones, Microsoft Xbox 360, Roku set-tops and some models of Samsung's Smart TVs.

Amazon launched the $199 Kindle Fire last fall, looking to take share away from Apple's market-leading iPad tablet. The Android-based Kindle Fire provides access to more than 20 million movies, TV shows, magazines, newspapers, books, songs, apps and games.

"We are thrilled to offer HBO Go to the growing community of millions of Kindle Fire owners," Aaron Rubenson, director of the Amazon Appstore, said in a statement. "The HBO Go app will offer instant access to HBO's incredible lineup of shows. Kindle Fire owners already download and use apps and games frequently on their devices, and we expect that only to increase with the addition of HBO Go and all of its popular content."

Separately, Amazon offers Prime Instant Videos, available to subscribers of its Prime free-shipping membership program ($79 per year), with more than 17,000 movies and TV shows. The Prime Instant Videos service is available on multiple devices, including the Kindle Fire.