HBO GO Hits The Xbox One

Expands Reach To Microsoft’s Flagship Console
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Filling a gap in its TV Everywhere apps lineup, the Xbox One has added support for HBO GO, the premium programmer’s popular authenticated service.

Among the features, authenticated users can “pin” the HBO GO app or specific content, such as an episode from True Detective, to the Xbox One’s home screen.

MVPDs that support the app on the Xbox one include AT&T U-verse TV,  Bend Broadband, Blue Ridge Communications, Cablevision Systems, Charter Communications, Comcast, Cox Communications, DirecTV, Dish Network, Grande Communications, HTC Digital Cable, Massillon Cable/Clear Picture, Mediacom Communications, Midcontinent Communications, RCN, Suddenlink Communications, Time Warner Cable, Verizon FiOS TV, and WideOpenWest.

“Xbox is one of our subscribers’ favorite ways to access HBO GO and its incredible breadth of award-winning programming,” said Jeff Dallesandro, HBO’s vice president, digital domestic network distribution, in this blog post. “Now, Xbox One users can get in on the action and Kinect with the very best HBO series and films on this innovative, state-of-the-art device.” 

HBO is also working on a stand-alone streaming service that will debut sometime next year, but hasn’t announced which platforms it will target in the early going.

As for HBO GO, the TVE service is also offered on iOS and Android smartphones and tablets, the Apple TV, the Kindle Fire, PlayStation 3, Roku, Samsung smart TVs, the Xbox 360, and has been optimized for the Google Chromecast streaming adapter.

Sandvine reported today that HBO GO generated about 1% of all downstream traffic on fixed networks in North America during peak hours.

HBO is also the latest premium programmer to offer a TVE app for Microsoft’s new flagship console. Starz now offers three apps – Starz Play, Encore Play, and MoviePlex Play. Showtime launched its app, Showtime Anytime, on the Xbox 360 in July, and said at the time that it expects to extend support to the Xbox One later this year.