Amazon Lights Up HBO GO App For Fire TV Box

HBO's TV Everywhere App To Debut On Fire TV Stick In Spring 2015 (Updated)
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HBO GO, the premium programmer’s popular TV Everywhere service, has made its expected debut on the Fire TV, Amazon’s media streaming box that debuted in April. Amazon expects to make HBO GO available on recently launched Fire TV Stick in the spring of 2015.

Notably, HBO GO's full catalog will be integrated with the Fire TV's voice search feature. 

Update: At launch, Comcast and Charter Communications are not supporting HBO GO on Amazon Fire TV, an HBO official confirmed. Those that do support HBO GO on Amazon's platform include AT&T U-verse, Bright House Communications, Cox Communications, DirecTV, Dish Network, Mediacom Communications, Midcontinent Communications, Cablevision Systems, RCN, Suddenlink, Time Warner Cable, Google Fiber, Verizon FiOS, WideOpenWest, Frontier Communications, GCI, Grande Communications and Google Fiber, among others.

Comcast and Amazon have been in talks and hope to have something to announce with regard to HBO GO "very soon," a Comcast spokesperson said via email. 

Amazon added HBO GO as the online retail giant looks to amp up sales of the Fire TV for the holidays – Amazon is selling the device for $79, $20 off its original price, through December 28.  Amazon is also bringing HBO GO to the device roughly eight months after Amazon struck a deal to stream select HBO programming to Prime subscribers.  At the time, they announced that HBO GO would become available on the Fire TV. 

The addition of HBO GO  will also help to flesh out a growing number of entertainment apps for the Fire TV box, which already supports Hulu Plus, Showtime Anytime, and Vevo, among others. Amazon estimates that the Fire TV box currently offers more than 700 apps and games.

“Since launch we’ve increased the number of services available on Amazon Fire TV by more than 4x,” said Peter Larsen, VP, Amazon Devices, in a statement. “We’re thrilled to add HBO GO, the most requested service, to Fire TV in time for the holidays." 

“Given our longstanding relationship with Amazon, we’re delighted to bring HBO GO to Amazon’s Fire TV—offering our vast collection of award-winning TV series and movies to Fire TV users,” added Jeff Dallesandro, HBO’s VP, digital domestic network distribution. “We’re thrilled to add this platform to the suite of HBO GO viewing options, offering our subscribers compelling new experiences like Amazon’s unified voice search.”

HBO is also developing an OTT version of its product that’s expected to launch by next April, in time for the fifth season of Game of Thrones