HBO Going a La Carte in Latin America

Offering for Broadband-Only Subs to Launch First in Columbia
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HBO Latin America said it will soon launch a new a la carte version of HBO Go in the region for broadband-only subscribers.

The service, which will feature content from the HBO/Max premium channels, will initially launch in Columbia by the end of 2015, the company said.

HBO Go is currently available as a complement to the premium HBO/MAX subscription package offered through MVPDs in the region. It offers more than 2,500 titles.

The new offering for broadband-only subs will be offered in Latin America, Brazil and the Caribbean, and distribution deals and pricing on the à la carte version of HBO Go will be announced jointly with partners prior to launches in each market.

The new HBO Go platform will also feature a new UI, support multiple languages (Spanish, English or Portuguese), program audio tracks and subtitles, and a feed of the linear channel.

“We have seen changes in content consumption habits and are launching this new HBO GO platform as an à la carte service in response to those trends,” Emilio Rubio, CEO of HBO Latin America, said in a statement. “We are creating options and adding more flexibility to our model and for our distributors, giving consumers the choice to enjoy the Premium content of HBO/MAX in the manner they want.”

In the U.S., the HBO Now standalone service. launched in April, has distribution deals with Apple, Cablevision Systems and Verizon Communications, and is currently supported on several platforms, including iOS and Android mobile devices, Web browsers, the Amazon Fire TV, Roku devices, select Android TV devices, the Apple TV box, and the Google Chromecast. 

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