HBO has re-signed Conviva, a provider of online video-optimization technology, to a six-year deal to support the premium programmer’s HBO Go and Max Go “TV Everywhere” services.
Time Warner Inc., HBO’s parent company, is an investor in San Mateo, Calif.-based Conviva along with GGV Capital, Foundation Capital, New Enterprise Associates and Pelion Venture Partners.
Under the renewal, HBO will make Conviva’s suite of service offerings available to its international partners to support the distribution of HBO GO internationally.
HBO uses Conviva’s Precision Video and Insights technology to analyze viewers’ quality of experience and then optimize each individual session to maintain optimal bit-rate and content-delivery network stream source.
“HBO viewers expect a high-quality viewing experience regardless of device or location,” Otto Berkes, HBO’s senior vice president of digital products, said in a statement. “HBO is committed to TV Everywhere. Conviva’s leadership in real-time stream optimization has made Conviva a natural partner for our success in TV Everywhere.”
HBO first announced its use of Conviva’s system in May 2011. Other Conviva customers include ESPN, AEG Digital Media, Vevo, NBC, Turner Broadcasting System and ABC.