HBO Makes Sopranos -Style Offer

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Home Box Office launched an online sweepstakes Monday to help promote the
upcoming third-season premiere of its hit series, The Sopranos, scheduled
for March 4.

At its Web site,, fans can enter
their electronic-mail addresses for a chance to win a trip for four to Italy, a
trip to the Italian-themed Venetian Hotel and Casino in Las Vegas, gift
certificates at online shopping site thinkitaly or boxed
video sets of The Sopranos: The First Season.

The premium network is asking online entrants for permission to send
electronic messages about upcoming HBO programming.

Online travel sites
and AOL Anywhere are
co-sponsors of the promotion.