HBO Now is on Fire…TV

Standalone OTT Service Reaches Amazon’s TV-Connected Platform
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HBO Now, the premium programmer’s new standalone OTT service, is now available on the Amazon Fire TV and Fire TV Stick, a debut that comes on the heels of its recent release on Amazon Fire tablets.

The launch expands the reach of HBO Now, which was recently “Cast-enabled” for the Google Chromecast, and is also offered on the Apple TV, Android and iOS mobile devices, and Web browsers. HBO Now is also coming to devices powered by Android TV, Google’s new OS for streaming players and smart TVs.  

New HBO Now subs can register online at HBONow.com for a 30-day free trial of the service, which fetches $14.99 per month.

HBO Now has distribution deals in place with Apple, Cablevision Systems and Verizon Communications. HBO has not announced how many subscribers have signed up for the new service, which went live on April 7, though MoffettNathanson Research analyst Michael Nathanson recently pinned it at somewhere between 970,000 to 1.9 million

While the service has been well-received so far and is expected to be profitable, HBO Now will generate losses for the rest of this year, Time Warner chairman and CEO Jeff Bewkessaid August 5 on the company's earnings call.

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