HBO Now, HBO’s new standalone OTT premium offering, has been launched on Android phones and tablets as well as Amazon Fire tablets, a move that builds on the service’s initial distribution via Apple and Cablevision Systems.
New subs can download the app for Android mobile devices or the Amazon Fire today and get a 30-day introductory free trial of the HBO Now service.
HBO Now launched on April 7 for $14.99 per month, a price that’s currently being carried by all of its distribution channels. Subs can also access the service on Web browsers at HBONow.com. HBO has not revealed sub figures for HBO Now, but BTIG analyst Richard Greenfield estimated last month that it's in the range of 850,000 to 1 million.
HBO said HBO Now will be coming “soon” to Google Cast-enabled devices, such as the Google Chromecast, as well as to the Amazon Fire TV box, Amazon Fire TV Stick, and devices powered by Android TV, Google’s new OS for streaming players and smart TVs. Following its initial debut on the Nexus Player, Android TV is also running on a range of smart TVs from Sony, Sharp and Philips, as well as the Razer Forge TV and the recently introduced, 4K-capable Nvidia Shield.
Google announced that its platforms would get access to HBO on May 28, during the Google I/O conference in San Francisco.
Showtime launched its standalone OTT service on July 7, offering it initially via Apple, Roku, Sony PlayStation Vue, and as a bundle with Hulu.
HBO coupled today's announcement with a video promoting the device expansion for HBO Now: