HBO Now Hits the Google Chromecast

OTT Standalone Service Expands Device Support
HBO Now chromecast 400x300.jpg

HBO Now, HBO’s new standalone OTT service, is now Google “Cast-enabled,” meaning it now supports the popular Chromecast streaming adapter and other systems that use the platform, which enables users to send content from a mobile device to the TV screen.

Shanna Preve, director of global content for Chromecast, announced the expanded support Thursday in this blog post. Google announced in May at its I/O conference that it has sold more than 17 million Chromecast devices. Google launched the $35 adapter in July 2013. 

In addition to the Chromecast, HBO Now also supports Android and iOS smartphones and tablets, Amazon Fire tablets, Web browsers, and is in the process of expanding to the Amazon Fire TV box, Amazon Fire TV Stick, and devices powered by Android TV, Google’s new OS for streaming players and smart TVs.  

HBO Now has distribution deals in place with Apple, Cablevision Systems and Verizon Communications. HBO has not announced how many subscribers have signed up for the new service, though MoffettNathanson Research analyst Michael Nathanson recently pinned it at somewhere between 970,000 to 1.9 million

While the service has been well-received so far and is expected to be profitible, HBO Now will produce losses for the balance of 2015, Time Warner chairman and CEO Jeff Bewkes said Wednesday (August 5) on the company's earnings call.