In a first for HBO, the premium programmer is offering free access to the premiere episodes of new original comedy series, Ballers and The Brink, for a limited time on Facebook.
Looking to drum up more interest in the new series and drive new subscriptions, HBO is offering the free taste for both on the social network. Ballers and executive producer Dwayne Johnson (pictured) is hosting the show’s first episode (paired with a video intro) on his own Facebook page, while the premiere of The Brink is offered here.
Both shows premiered Sunday night on HBO and HBO Now, the network’s new OTT standalone service, on Sunday night (June 21). Ballers premiered to 2.2 million viewers at 10 p.m., while The Brink, starring Jack Black and Tim Robbins, averaged 1.6 million viewers at 10:30 p.m.
In addition to the Facebook angle, HBO is also promoting The Brink on via its Twitter handle, while Ballers is also getting play on Johnson’s Twitter and Instagram accounts.