Home Box Office plans two new online marketing campaigns: one for Six Feet
Under, the other for The Laramie Project.
Both campaigns will break Monday, Feb. 25.
The ad for HBO's Six Feet Under will appear on the home pages of Hollywood.com Inc. and Gemstar-TV Guide
International Inc.'s TVGuide.com, as well
as in select sections of The New York
Times' Web site.
The ads -- which will point out the original series' March 3 new-season
premiere -- will include animated creative, sound-enabled with the show's theme
song, according to marketing firm EarthQuake Media.
For The Laramie Project -- a documentary film detailing how residents
of that Wyoming city reacted to the murder of young gay man Matthew Shepard --
EarthQuake created special HBO microsites on the Times' Web site and IFILM.com.
The latter will feature a four-minute trailer for the film, due in primetime
March 9, while the Times' site will offer an HBO-sponsored archive to its
articles about the hate crime.
'These are exciting, high-impact, rich-media executions that we believe will
contribute measurably to awareness and tune-in' for the two HBO projects,
EarthQuake CEO Robert Davidman said in a prepared statement.