HBO Sports Renames PPV Arm

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Following a decade of bouts, HBO Sports looked to a little branding muscle in
renaming its pay-per-view arm.

Effective with the Sept. 29 card -- headed by Bernard Hopkins'
12th-round TKO of Felix Trinidad to become the unanimous middleweight
champion -- the name TVKO was retired and replaced with HBO Pay-Per-View. TVKO
debuted in 1991.

'Boxing fans identify HBO [Home Box Office] as the leader in the network
presentation of the sport, and we want to strengthen that identification with
our growing pay-per-view service,' HBO Sports president Ross Greenburg said.
'When fight fans order an HBO Pay-Per-View event, we want them to know they are
getting the biggest names in the sport, in the most competitive fights,
presented by the sport's finest television-production team.'

At press time, HBO was still tabulating buy-rates for the Hopkins-Trinidad
bout.

The next event for HBO Pay-Per-View is set for Saturday, Nov. 17, when

Lennox Lewis tries to regain the heavyweight diadem from Hasim Rahman in a
rematch of the April fight that crowned Rahman champion. The bout is scheduled
for the Mandalay Bay Events Center in Las Vegas.

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