Subscribers to HBO Now and other direct-to-consumer OTT options from HBO offered through streaming distributors such as Amazon and DirecTV Now have surpassed 5 million, according to multiple reports.
That more than doubles the 2 million OTT subs that HBO had accumulated when Time Warner disclosed that figure about a year ago.
HBO added five million domestic subscribers for all of last year, with Q4 revenues rising 13%, to $1.7 billion (including a 16% rise in subscriber revenues), according to The Wall Street Journal. The WSJ, citing an HBO exec, was also among the news outlets reporting the updated 5 million streaming subscriber figure for HBO.
HBO Now launched on April 7, 2015, for $14.99 per month. Amazon started to pitch HBO subscriptions to Prime customers in late 2016. DirecTV Now, AT&T’s OTT TV service, has been offering HBO as a premium add-on, for $5 extra per month, since its launch in November 2017.