HBO Taps Conviva To Optimize 'TV Everywhere' Services


HBO is monitoring and proactively adjusting video quality for users of its HBO Go online and mobile services via a suite of services from Silicon Valley startup Conviva.

The premium programmer is using Conviva's Distribution Management Services and Experience Management Services, which predict factors that lead to poor video quality and take pre-emptive actions to ensure the best possible picture quality and an uninterrupted video experience.

In addition, HBO is using Conviva's Insights service, which monitors the experience of each viewer and the audience as a whole to provide real-time performance statistics and metrics.

"HBO is at the forefront of the industry, leading the way with a new generation of entertainment, while protecting our legacy by delivering the type of viewing experience consumers have come to expect from our brand," HBO senior vice president of corporate systems and infrastructure Greg Fittinghoff said in a prepared statement. "Partnering with Conviva, who has the audience-centric technology and expertise we need, makes perfect sense for us when it comes to HBO Go."

HBO Go for iPhone

HBO Go lets subscribers of participating affiliates access more than 1,400 movies and TV show episodes, including every episode of every season of HBO's original series, online at and through mobile apps over any Internet connection in the U.S.

Pay-TV providers offering HBO Go include Comcast, DirecTV, Dish Network, Cox Communications, AT&T U-verse TV, Verizon FiOS TV, Suddenlink Communications and Charter Communications (in a beta rollout). Time Warner Cable and Cablevision Systems are notable holdouts that do not have agreements to offer HBO Go.

HBO Go apps for Apple and Google Android devices have been downloaded more than 1 million times since their April 29 release.

Separately, Conviva announced Subscriber Xtension, which adds an authentication and viewer authorization component to the company's suite of optimization services. The Access Control Service is designed to automatically optimize each video stream in real time, from log-in to playback.

San Mateo, Calif.-based Conviva was founded in 2006 as Rinera Networks. The company has raised $44 million from investors including Foundation Capital, GGV Capital, New Enterprise Associates (NEA) and Pelion Venture Partners (formerly UV Partners).

Conviva CEO Darren Feher, formerly chief technology officer of NBC Universal, joined the company in October 2009.