Junior lightweights Manny Pacquiao and Juan Manuel Marquez punched up some heavyweight buy-rates for Home Box Office in their March 15 pay-per-view fight.
The fight, the second between the two champions, generated 400,000 PPV buys and $20.2 million in revenue—the first fight in the 140-pound and lower-weight classes to reach the lofty numbers usually associated with welterweight, middleweight and heavyweight title fights, according to HBO officials.
HBO senior vice president of sports operations Mark Taffet said the fight – which Pacquiao won in a split decision over Marquez – not only performed extremely well is historically-strong Latino and Filipino markets, but also in broader general markets.
HBO hopes the fight will bode well for the performance of its next PPV fight, the May 31 Shane Mosley-Zab Judah welterweight bout from Las Vegas.
In the interim, the HBO premium service will air several marquee boxing matches, including the April 12 Miguel Cotto-Alfonso Gomez and Kermit Cintron-Antonio Margarito welterweight championship doubleheader event; the April 19 Bernard Hopkins-Joe Calzaghe light heavyweight title fight and the May 3 Oscar De La Hoya- Steve Forbes junior middleweight bout.