HDR TV Shipments to Reach 245M in 2022 - Multichannel

HDR TV Shipments to Reach 245M in 2022

Will be boosted by 41% compound annual growth rate
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High Dynamic Range, a technology that produces brighter more vivid pixels, is poised to “infiltrate” some full HD TVs and provide a lift to 4K, according to a new forecast.

ABI Research predicts that HDR TV shipments will grow at a 41% CAGR and reach 245 million units in 2022, adding that 8K TVs are “still years away from permeating the global market” despite the  hype centered on Japan’s plans to deliver 8K video at the 2020 Olympics.

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“As evident with Sony’s recent announcement to include HDR in all its new TV sets, the next-generation TV technology will soon be a prominent feature in many UltraHD TV sets,” Khin Sandi Lynn, industry analyst at ABI Research, said in a statement. “While some less expensive sets will not yet support the technology, high-end TV manufacturers recognize the value that HDR functionality brings to the viewing experience.”

ABI noted that HDR10 is the “baseline industry norm,” but held that Dolby Vision offers premium features like dynamic scene-by-scene metadata to further enhance the picture.

Lynn expects 8K TV sets to enter the market in “small quantities in 2020 but mainly in Japan and possibly South Korea.”

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