Online and video on demand company HealthiNation will distribute workout videos from content company PumpOne as part of a deal between the two companies announced Tuesday.
The deal provides HeathiNation with exclusive carriage of PumpOne's fitness and workout classes across its multi-platform network which includes online, mobile and digital cable television beginning in July, said HeathiNation officials. Content includes step-by-step workout plans as well as hour-long classes ranging from yoga to bootcamp.
"Video viewing is exploding across all platforms and we're seeing that same explosive growth in health and lifestyle video," said Raj Amin, CEO and co-founder, HealthiNation in a statement. "Fitness is an important growth area and our relationship with PumpOne opens up new opportunities for brands to align with premium content partners in the health and lifestyle space."