HealthiNation To Pump Up Exercise Fare

By R. Thomas Umstead
published

Online and video on demand company HealthiNation will distribute workout videos from content company PumpOne as part of a deal between the two companies announced Tuesday.

The deal provides HeathiNation with exclusive carriage of PumpOne's fitness and workout classes across its multi-platform network which includes online, mobile and digital cable television beginning in July, said HeathiNation officials. Content includes step-by-step workout plans as well as hour-long classes ranging from yoga to bootcamp.

"Video viewing is exploding across all platforms and we're seeing that same explosive growth in health and lifestyle video," said Raj Amin, CEO and co-founder, HealthiNation in a statement. "Fitness is an important growth area and our relationship with PumpOne opens up new opportunities for brands to align with premium content partners in the health and lifestyle space."

R. Thomas Umstead
R. Thomas Umstead

R. Thomas Umstead serves as senior content producer, programming for Multichannel News, Broadcasting + Cable and Next TV. During his more than 30-year career as a print and online journalist, Umstead has written articles on a variety of subjects ranging from TV technology, marketing and sports production to content distribution and development. He has provided expert commentary on television issues and trends for such TV, print, radio and streaming outlets as Fox News, CNBC, the Today show, USA Today, The New York Times and National Public Radio. Umstead has also filmed, produced and edited more than 100 original video interviews, profiles and news reports featuring key cable television executives as well as entertainers and celebrity personalities.