Digital health video network HealthiNation has secured some $7.5 million in series B funding.
The round, led by Intel Capital, also includes funding from previous investor MK Capital.
HealthiNation, which counts 20 million video-on-demand subscribers through deals with a number of distributors, including Comcast, also announced an expansion of its network via partnerships with women’s Web site LifeScript; UCompare Healthcare, part of about.com that provides consumers with ratings about health care services; newspaper publisher Lee Enterprises; Parade Magazine; and Guideposts Magazine.
The new funding will support the company’s growth in programming, ad sales and operations for its core media network along with new offerings for health literacy environments such as employer health programs, hospitals, and health clinics.
“We view this as a pivotal moment for our company,” said Raj Amin, president and CEO of HealthiNation, in a statement. “With the resources of Intel Capital behind us and the continued expansion of our online video network with world class properties, we will continue to lead the way in bringing more people our premium quality programs to help them stay healthy.”
Noted Alex Marquez, director of Digital Home, Intel Capital: “As more consumers seek relevant health information online, engaging content -- such as video -- will be the key to effective communication. HealthiNation has the potential to play a pivotal role in the field of health information and wellness.”
In addition to Comcast, HealthiNation is available through VOD services offered by Cox, Charter and Verizon’s FiOS.