Hearst Corporation has purchased a 25% stake in AwesomenessTV from DreamWorks Animation.
DreamWorks had purchased the YouTube multichannel network last year for $33 million.
DreamWorks and Hearst plan to work together to support ATV's efforts to enter into new content channels, broaden its audience and expand its geographic reach. Under the agreement, ATV will gain immediate access to Hearst's subscription video on demand technology, which will rapidly accelerate ATV's ability to offer content directly to consumers across all types of formats.
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