Former Nickelodeon and BBC Worldwide North America president Herb Scannell has been named CEO of latino digital media company mitú.
Scannell will oversee the operations of the service, which is currently generating 650 million monthly views reaching 100 million monthly unique viewers. mitú is also the only Latino-targeted channel on Snapchat Discover, according to company officials.
Other projects developed by mitú include the Netflix comedy special They Can’t Deport Us All with Chingo Bling, Cholos Try on Comcast Watchable and What’s Good in Your Hood and Mom’s Movie Review for Facebook Watch.
mitú has raised more than $40 million from investors including Upfront Ventures, Comcast, WPP & Verizon.
mitú Founder and President Beatriz Acevedo will remain at the company and will take on an expanded role to lead all content, production, talent development and social impact efforts.
“I have so much respect for Herb and for the legendary brands and franchises he built, so I am incredibly excited to now have the opportunity to partner and work alongside him, and build our mitú brand as the voice of this generation,” Acevedo said in a statement.
Along with BBC America Worldwide and Nickelodeon, Scannell also served as founding CEO of online video network company Next New Networks, which was acquired by YouTube in 2011. Scannell also held the position of MTV Networks vice chairman where he oversaw brands like Spike and TV Land.
“As the son of a proud Puerto Rican mom, mitú’s promise speaks to me professionally and personally,” Scannell said. “I have long advocated that the Latino market is underserved … so when the chance to run the fastest growing digital media company in the sector came up, I was very excited to join Beatriz and the team.”