In Demand LLC has added upstart gay- and lesbian-targeted service Here! TV to its video-on-demand portfolio.
In Demand will offer its VOD affiliates up to 30 hours of Here! TV content per month. Here!, which intends to produce about 200 hours of original content per year, is planning to launch a 24-hour network Oct. 1.
Here! already has pay-per-view movie deals with DirecTV Inc. and Dish Network, plus VOD and subscription VOD pacts with RCN Corp.
With its In Demand deal, Here! joins other basic-cable networks such as ESPN, Turner Network Television, Court TV, A&E Network and Turner Classic Movies in providing programming to the content purveyor’s VOD service, which reaches 10 million digital-cable homes.
“There’s a programming appetite to be filled with Here! TV, and we have the luxury of being able to do it in a way that’s very bandwidth-efficient, through the use of VOD,” In Demand president Rob Jacobson said.
Elsewhere in the gay and lesbian space, Q Television, formerly Triangle Television Network, has delayed its expected launch earlier this month until fall.
“The company is finalizing carriage contracts that will coincide with the new fall television season, recognizing that the fall season is the more appropriate launch time,” vice president of programming and acquisitions Steve Grunberg said in a statement.
“Viewers are used to new television programming in the fall. It makes the most sense to launch when viewers are looking for new TV choices,” Grunberg said.
Meanwhile, Logo — MTV Networks’ entry into the genre, slated to bow next February — is expected to detail some of its programming plans at the Television Critics Association press tour this week.