The first batch of digitally distributed content created and distributed by Chanclazo Studios through its partnership with Entravision Communications is now available for consumption.
The newly created animated video content can be found exclusively on the mobile app for one of Entravision’s most popular syndicated radio programs, hosted by Erazno y La Chokolata.
Entravision revealed its partnership with Chanclazo Studios at a post-upfront event designed to draw scatter market dollars, held in late September at the Edison Ballroom in New York.
The company, the largest owner of Univision and UniMás affiliates, is an investor and exclusive partner for Chanclazo’s sales and distribution.
The first release, now on the Erazno y La Chokolata app, is the 30-second “El Garaje De Erazno” (Erazno’s Garage).
Other characters from the show, including El Doggie, will get animated webisodes in the future.
To drive the launch of the webisodes, Entravision will be promoting the campaign in house, using its radio stations and social media platforms to spread the word.
New episodes are available each Monday, with the first one made available Oct. 24.