Home & Garden Television announced Monday that the number of entries for
its recent 'Gardenstakes Giveaway' sweepstakes jumped dramatically by more than
150 percent to 764,000.
HGTV president Bruce Jablin attributed the upsurge in entries to its new
electronic-mail newsletter, 'HGTV Ideas,' as well as to HGTV.com. HGTV Ideas was
converted from a monthly magazine earlier this summer.
During the sweepstakes' run, June 1 through 30, 764,345 entries were
submitted all told, up from 294,507 a year ago. The grand-prize winner got
$25,000 in cash to create a dream garden.
Gardenstakes Giveaway's sponsors included Outback Steakhouse Inc., Ethan
Allen Inc., Terminix Corp., Pharmacia Corp.'s Celebrex, Audi of America Inc. and