Pasadena, Calif. -- Home & Garden Television will look to serve the extreme desires of its loyal fan base by creating a Wednesday block of programming in March under the I Want That! moniker and expanding its "extreme-themed" lineup of shows.
The three-series block will feature popular freshman series I Want That!, which focuses on new electronic gadgets just entering the marketplace. Two new series -- I Want That! Baths and I Want That! Kitchens -- will focus on new innovations, trends and technology created for the respective rooms, HGTV president Judy Girard said at the network's Television Critics Association tour presentation here Tuesday.
The three-series block represents a broadening of HGTV's programming lineup beyond the physical aspects of building and renovating homes life to include the "emotional" aspects of home life.
"To date, we've really defined home in all of our programming as the physical environment in which you live more than the emotional environment," Girard said. "Now we have a lot of permission from our viewers to start broadening this out."
Later this year, HGTV will also roll out approximately 12 extreme-themed specials with topics such as extreme yachts and "tricked-out" private planes, said Michael Dingley, senor vice president of programming for HGTV. The specials follow the Jan. 9 debut of the network's new series, World's Most Extreme Homes.
"Extreme has served us very well in the past, and we've heard loud and clear from our HGTV fans that they love extreme not just in home design and home location, but also the extreme lifestyles of some of those homeowners," he said.
Dingley added that the network will develop new programming in such categories as real estate.
In other Scripps Networks-related programming news, Food Network will combine culinary and comedy with new series Ham on the Street, starring comedian turned cook George Duran, who takes to the streets to quiz regular people on simple food topics.
Also up for Food in 2006 are new cooking series Healthy Appetite with Ellie Krieger and Tyler's Ultimate, as well as the March return of reality series The Next Food Network Star 2.
DIY will get creative with several new craft and project how-to shows for its viewers.
In February, the network will bow Creative Juice, a half-hour series that will give a modern makeover to old crafting ideas, according to newly named general manager Kathleen Finch.
In the second quarter, DIY will debut Stylelicious, a series that will provide three unique takes on the same craft project, and The Dirt on Gardening, an interactive show that will tackle perplexing gardening questions generated from viewer e-mails and phone calls.