Home & Garden Television said its third annual 'Flowers, Floats &
Football' sweepstakes, sponsored by Eastman Kodak Co., will run Nov. 6 through
The tie-in to the annual Jan. 1 Tournament of Roses Parade and Rose Bowl Game
in Pasadena, Calif., the sweepstakes will have as its grand prize a trip to both
the parade and the football game, one week's stay at the Ritz Carlton Hotel,
$1,000 in cash to spend and a Kodak 'Advantix' camera.
HGTV also said there will be a daily winner of a Kodak 'Max Flash'
Last year, the network reported that it received 206,000 entries via mail or
To encourage cable operators' support for the live, commercial-free parade,
HGTV said it will give away a pair of binoculars to every participating
affiliate. Participation will also automatically enter affiliates in a
grand-prize drawing for a trip to Pasadena.