HGTV to Launch Magazine with Hearst

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HGTV is partnering with Hearst Magazines to test a new magazine based on the cable channel, with the first issue appearing in the fall.

HGTV Magazine will focus on lifestyle themes and feature the network's on-air talent offering tips, tricks and expertise in areas including real estate, decorating, home renovation, gardening, entertaining and food.

The first issues will arrive at newsstands in October. A second test issue is planned for January 2012. Based on the test issues, Hearst and HGTV will decide if consumer interest merits a full-scale launching in 2012.

HGTV parent Scripps Networks Interactive and Hearst already work together on Food Network Magazine.

Read more at B&C here.

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